Conversion Audits
Analytics, heuristics, customer behavior, recordings, surveys, and funnel data reveal where revenue leaks.
Conversion Rate Optimization
Turn More Traffic Into Revenue.
We find the friction between click and purchase, form a measurable hypothesis, and ship experiments that improve the economics of your entire acquisition system.
Explore all servicesSelected proof / Connected disciplines
$11.7M incremental revenue in a documented 10-week engagement Post-click experiments that turn the traffic you already have into measurable growth.
01 / The opportunity
Your next growth lever may already be on the site.
Buying more traffic is not always the answer. Better message match, clearer offers, stronger product pages, faster experiences, and simpler checkout paths can make every channel more valuable. Our post-click team treats the funnel as a connected system.
02 / Capabilities
Connected expertise.
One growth system.
Specialists work together around the same commercial goal, sharing the signal instead of protecting separate lanes.
Landing Pages
Purpose-built experiences that continue the promise of the ad and guide one audience toward one action.
Experimentation
Prioritized A/B tests with clear hypotheses, success criteria, QA, and decision rules.
UX & Offer Strategy
Sharper hierarchy, product storytelling, merchandising, trust, and offer presentation across the journey.
03 / How we move
Fast enough to learn. Disciplined enough to scale.
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01
Diagnose
We combine quantitative and qualitative evidence to identify high-value friction.
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02
Prioritize
Opportunities are ranked by expected impact, confidence, effort, and strategic value.
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03
Design and build
Our team moves from wireframe to production-ready experiment with rigorous QA.
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04
Learn and compound
Wins are implemented, losses become insight, and the roadmap updates continuously.
04 / The outcome
Work that changes the trajectory.
- Higher conversion rates
- More revenue per visitor
- Better ad-to-page message match
- A repeatable experimentation program
“Pixel Theory feels like having an embedded team plugged directly into your business, not an outside vendor.”
05 / Field notes
Explore the thinking.
06 / Questions
What teams ask us.
What parts of the funnel do you optimize?
We can work across landing pages, product detail pages, collection pages, lead-generation flows, checkout steps, forms, and the ad-to-page experience.
How quickly can CRO show results?
Timing depends on traffic, baseline conversion rate, test scope, and effect size. We set realistic sample requirements before treating a result as a winner.
Do you build landing pages?
Yes. Landing-page strategy, UX, copy direction, design, development coordination, and experiment planning can all be part of the engagement.